New Xbox Book: "Opening the Xbox"

Inside Microsoft's Plan to Unleash an Entertainment Revolution

By Dean Takahashi. Foreword by Seamus Blackley.

A brandnew book provides a revealing looking behind the scenes of Microsoft's Xbox project.

xbox boo Xbox Book Description


In Opening the Xbox, award-winning journalist and gaming-industry expert Dean Takahashi guides you deep into the amazing story of this much-anticipated game console. Through exclusive interviews with top executives at Microsoft, exhaustive research, and a penetrating investigation, he unveils the tumultuous story behind the development of the Xbox project and how it could change the entertainment industry forever. Inside, you'll discover that what started as Project Midway, spearheaded by Jonathan 'Seamus' Blackley and three of his renegade cohorts, turned into Xbox - a multibillion-dollar enterprise that become Microsoft's largest internal startup ever and a personal pet project of Bill Gates's. The colorful infighting, the cut-throat tactics used to lure partners, and the race to vanquish bitter rivals Sony and Nintendo are all laid bare in this unvarnished, high-tech drama. It's a story like no other, full of heroes and villains, plot twists and intrigue -- all before the backdrop of Microsoft's grand ambition to move from the office into the living room.


Click here to buy Opening the Xbox - Inside Microsoft's Plan to Unleash an Entertainment Revolution at Amazon.com

Hardcover: 370 pages ; Dimensions (in inches): 1.26 x 9.31 x 6.31
Publisher: Prima Publishing; ISBN: 0761537082; 1st edition (April 23, 2002)
Amazon.com Average Customer Review: 4.5 out of 5 stars Buy Xbox insider secrets book


Amazon Customer review: Buy Xbox insider secrets book

This is a great book! Author Dean Takahashi gives a detailed insight as to the development and marketing of the XBOX from its early conception right up to its high profile launch!

Being an XBOX fan, this was just the book to read to help dispel some of the myths that were floating around when the XBOX was being developed. You also get a good idea of how the Microsoft corporation thinks and operates not just in the video game market, but throughout all of their business ventures. Interesting theories as to why Microsoft entered the console market in the first place are discussed (one theory is that the XBOX is Microsoft's act of "revenge" against Sony when it looked elsewhere for it's PS2 development systems!).

I highly recommend "Opening the XBOX" to anyone who enjoys video games in general or for someone who is looking for a book that's different than all the other business books currently in stores. Well worth the price and a very insightful look into the strategy and culture that is the Microsoft Corporation.
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From the Back Cover
"I had not thought it possible to write an entire book on a single game console. Takahashi has done it and done it well. Opening the Xbox is constantly interesting and very personable. It's also a book that should ruffle a few egos, including my own."
Steven L. Kent, author of
The Ultimate History of Video Games



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